I like many fans was excited to see SHINee teasers on the web today. However the teaser image and fans excited responses had me feeling like I was in the Twilight zone. Needless to say I am not too impressed…
First the positive. The title The Story of Light is beautiful and fits in well with SHINee’s name meaning. That being said I’m not sure what the overall design has to do with the theme of light. With its primary color themes and basic shapes this teaser image comes off looking pretty juvenile. Some say they may be going for a 80s theme perhaps due to the “retro-ish” word processor type font, the “3d” render of the circles and the grid background….. but not really. For SHINee’s 10th anniversary (which is a big deal) I was honestly expecting much better.
I know this is for an event but it is a beautiful creative image that would make a great teaser. It emphasizes SHINee’s expansive discography with its central image of a spiral made up of the handwritten( which gives it a more personal feel) titles of all their (Korean) songs to date. To add color to the simple image is the title of the event in SHINee’s “pearl aqua”. Even if primary colors are essential to the theme of the teasers and comeback I feel it could be executed better.
Also, I might be worried about nothing as sometimes the initial teasers have nothing to do with the release. I will have to wait and see if it improves fingers crossed.