In the age of the internet and youtube there are many ways to influence one to buy a item, go watch a movie and check out a brand new artist or hear a artist’s new song. One such way is with video teasers. Music video teasers became very popular back in the early 2000’s especially in K-pop (I’ve seen some very creative ones over the years) and to me a very effective way of conveying a concept of a song or group. In this case its the new subunit of NCT- Wayv, I delved a little into this for their very first teaser in a previous post here. NCT stands for Neo Culture Technology and despite the name difference with Wayv it seems the latter is still going strong with the theme and identity NCT implies.
The following teasers are for Wayv’s 1st mini album Takeoff.
First teaser- “Ready for Takeoff”
In this teaser we’re vaguely given the concept of “Takeoff” which the members of Wayv are sitting in a very sparse waiting area complete with an x-ray/body scanner machine in which all the members are scanned while doing sexy poses. We quickly “learn” their names and the “roles” they will play in the mv (or song?). From a directing stand point the blue filter helps to create a cool tone to the scene making the clip to appear cold, and futuristic which fits their overall theme well.
Teaser 2- Take Off Character Analysis
Now that its established that Wayv are passengers waiting to board a plane. Now its time to learn even more about them as they are declared to board. I love how it opens with the first member to be declared and the line opens to a V gradually as each member is announced. The scenes in which the members are jumping/falling/flipping with digital trackers on their person helps give the feeling they are not your typical person (another play to technology?)
Third Teaser – Take mv teaser
The third teaser is an actual teaser of the mv in which we see that YangYang “The Racer” doing donuts in cars , while WinWin the drone racer uh flies his drone, the stranger dances. So it seems that the character may be true to their “roles” as well dance really well. Not much to go on but I am looking forward to it!
These teasers did help clear up a misunderstanding I had. After seeing the first teaser image I thought “Takeoff” meant a rocket or spaceship. Nope it was a plane, silly me.
What do you think of the Wayv teasers? Does it entice you to watch their new music video tomorrow?